Who it's for
Contractors, home-service companies, and local businesses whose customers search Google when they need help.
Google Ads Management
Google Ads Management for Small & Local Businesses
Vana sets up and manages Google Search campaigns that reach people actively searching for the services you offer — so your ad budget goes toward qualified leads, not irrelevant clicks. You pay a total monthly amount; 10% is Vana's management fee and the rest goes to Google advertising.
The problem it solves
Ads that are poorly targeted waste money on clicks from people who will never become customers.
What Vana provides
Campaign setup, targeting, ad copy, negative keywords, budget oversight, tracking, and ongoing optimization.
Pricing
Clear, Simple Budget Split
Vana's management fee and your Google advertising are shown separately, so you always know where your money goes.
Google Ads Management pricing
10% of Your Total Monthly Payment
Vana's management fee is 10% of the total monthly amount you pay for the Google Ads service. The rest is allocated to Google advertising. No setup fee has been added on top.
Example
Total monthly payment
$500
Vana management fee (10%)
$50
Allocated to Google advertising
$450
$
Total monthly payment
- Vana management fee
- $50
- Google advertising
- $450
Vana's management fee is not paid to Google. Actual ad delivery and billing are subject to Google's platform, your campaign settings, and any applicable charges. Clicks, leads, and results are not guaranteed.
What's included
Scope of the Google Ads Service
Applied where relevant and agreed with you. Not every advanced feature applies to every account.
Campaign setup & structure
- Google Search campaign setup and management
- Keyword research and search-intent targeting
- Campaign structure and ad group organization
- Ad copywriting and optimization
- Geographic and service-area targeting
Spend control
- Negative keyword management to reduce irrelevant clicks
- Search-term analysis and exclusion of irrelevant queries
- Budget pacing and spending oversight
- Bid strategy and campaign optimization
Tracking & reporting
- Conversion tracking setup and review, where technically supported
- Monitoring calls, form submissions, and other lead actions
- Performance reporting and actionable recommendations
- Landing-page recommendations to improve conversion rates
- Ongoing campaign maintenance and optimization
Results depend on competition, budget, location, service demand, website quality, and how quickly leads are followed up. Vana does not guarantee rankings, lead counts, sales, or returns.
How it works
From Consultation to Ongoing Optimization
- 01
Consultation
We learn your services, service area, goals, and the monthly amount you want to invest.
- 02
Research & setup
Keyword research, campaign structure, ad copy, location targeting, and conversion tracking where supported.
- 03
Launch & monitor
Campaigns go live and we watch search terms, spend pacing, calls, and form submissions.
- 04
Optimize & report
We refine keywords, bids, and ads, and share reporting with practical recommendations.
Google Ads vs. SEO
Google Ads uses paid advertising to reach people searching right now. SEO improves your organic visibility over time. Many businesses use both — see Website Design & SEO.
Don't lose the leads your ads bring in
If ad clicks turn into calls you can't answer, missed-call text-back automation texts those callers back automatically. Optional and sold separately.
Paid + local discovery
Reach More Customers With a Complete Google Strategy
Two separate services with separate pricing. Use either one on its own, or combine them — it's an optional pairing, not a required bundle.
Google Ads Management
10% of your total monthly payment
Paid search advertising that can put your business in front of people actively searching for the services you offer, in the areas you serve.
Google Business Profile Management
$99/month
Keeps your Google Business Profile accurate, complete, and engaging — supporting how you appear in local search and Google Maps.
Together, they can help build a stronger presence across paid and local search. No bundle discount, and no guaranteed rankings or results.
Build My Google Growth StrategyFAQ
Google Ads Management Questions
Ready to Bring Your Business Into the Future?
Let's build a modern, AI-powered system that works alongside your team — helping you capture more opportunities, respond faster, and turn more leads into customers.